Directly in touch with the end customer every day, the sales force is probably one of the richest sources of insights about market needs and ongoing developments. However, generally the insights from this team are not sufficiently used or leveraged. Instead, market feedback tends to be piecemeal rather dynamic and continuous, and most of the time it is not convenient or easy to implement. 
The result is that most companies prevent themselves from gathering these insights. Imagine if you had your sales force exchange ideas and comments every day about the changing needs of the market place as expressed through their daily customer exchanges and feedback. 
As a marketer, you can not only build a better dynamic within the sales group but you will also suddenly have access to a constant flow of fresh ideas and information that provides an 'always on' idea/opinion bank that you can tap into to detect and build new products and services. 

This is just the beginning of what our revolutionary brandDelphi can do for you. brandDelphi leverages web technology to effectively streamline the traditional "Delphi" method of trend and opportunity prediction. The brandDelphi online tool is an effective new idea generation software technology that helps identify new trends (weak signals amplified) and insights for enhancing your marketing and sales strategies. 
With this revolutionary application you can listen to and maintain a reciprocal learning environment with your customers. It's this in-depth interaction gives you the ability to Listen, Learn and Lead in ways you have never thought possible. 
Using our unique iterative algorithm, customers/sales representatives are offered the chance to participate in an interactive problem-solving dialog. Through this process, they are exposed to and asked to comment on ideas/opinions about products/services and unanswered needs. 
brandDelphi will then make sure that all submitted opinions are presented to other participants for possible selection and will dynamically retain only the most promising concepts. 
All data gathered during this process is immediately pushed directly in real-time to your company through our digital reporting system within a matter of hours .As a result you can build, design, price and deliver products and services in ways that may not have been possible before for a fraction of the cost that you currently pay today.
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