:: :: Admap - November 2005 ::

White Paper

What can research learn from Biology? In this paper, the authors explain how "mother nature" can show the way to developing new ideas and products. Leveraging evolutionary principles, the authors explain provide an alternative to faster and better new product developement while explaining how brandDelphi™ works. They share a case study that shows the solution in action.     By: Laurent Flores (CRMMetrix) & Mark Whiting (Moët Hennessy)  | Q4 2005

:: Award winner - Cannes ESOMAR Conference 2002 :: White Paper

Turning innovative fringe concepts into mass market success. This paper offers a fresh, innovative approach to the topic of 'weak signal detection'. The goal is to discover new trends and latent consumer needs that may otherwise go undetected. Building on the sciences and principles of Information Theory and 'evolution biology', the authors first show the ability of "weak signals" to act as early alerts of potential threats or opportunities for the marketer. The paper closes with a case study demonstrating the easy, quick, actionable and affordable deployment of this approach in the beauty care industry.     By: Laurent Flores  | Q4 2002