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product development &
product improvement
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New products currently account for, on average,
a staggering 33 percent of company sales. Meaning that one third of a corporation's revenues are coming from products that they did not sell five years ago. In some dynamic industries, the figure is even as large as 100 percent! Along these lines, a recent annual Fortune survey of top US corporations showed that
the single strongest predictor of investment value is the "degree of innovativeness of the
company".
The message is therefore simple: Either Innovate or Deteriorate.
Although considered the greatest opportunity to improve innovation and enhance sustainable growth, few companies have an effective 'Front
End Innovation'. This is necessary to continuously feed the product development process with new, highly profitable ideas and concepts. The brandDelphi online tool is an effective new idea generation software technology that helps identify new trends
(weak signals amplified)
and insights for enhancing your product development strategies. This tool has proven itself with Fortune class brands in the following areas:
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Involve prospects, customers, and employees in product definition and development at the early stage and throughout the development cycle to maximize product fit with the market place.
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Insure the balance of the right mix of features, services and pricing to maximize profitability and revenue growth.
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Differentiate your product from your competitors even before the market launch
Develop a customer centric idea/opinion
bank to raise your product development to the next level.
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This is just the beginning of what our revolutionary brandDelphi can do. brandDelphi leverages web technology to effectively streamline the traditional "Delphi" method of idea development and trend prediction. With this revolutionary application you can listen to and maintain a reciprocal learning environment with your customers. It's in-depth interaction gives you the ability to
Listen, Learn and Lead in ways you have never thought possible.
Using our unique iterative algorithm, customers are offered the chance to participate in an interactive problem-solving dialog. Through this process, they are exposed to and asked to comment on ideas/opinions about products and services.
brandDelphi will then make sure that all submitted opinions are presented to other customers for possible selection and dynamically retains only the most promising concepts.
All data gathered during this process is immediately directly pushed in real-time to your company through our digital reporting system within a matter of hours. As a result you can build, design, price and deliver products in ways that may not have been possible before for a fraction of the cost that you currently pay today.
Click to learn more on brand Delphi methodology.
Click Here To Try Participate In
'A Live brandDelphi Session'.
Click Here
To View Sample of brandDelphi Report.
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Below is an example where and how a Product Development Team used Brand Delphi to Listen, Learn and Lead new product initiatives.
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Consumer
Packaged Goods
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Listen
A leading packaged good company wanted to tap into consumers’ collective minds and practices to develop potential new ideas for ready made ‘party food’ snacks. Beyond finding new snacks ideas, the manufacturer was also interested in better understanding what consumers do when unplanned parties happen at their
homes: what do they do? What kind of quick snacks do they currently serve, quickly cook? How interested will they be in having ready made ‘party snacks’ available to enjoy the fun rather than spending time in the kitchen?
Learn
In a matter of less than 48 hours, recruiting customers directly from the company website, the R&D department was able to involve thousands of consumers in the ideation. For the first time, the R&D group was able to truly rely on consumers’ ideas and feedback at the early stage of the development, empowering their work with truly customer centric ideas that will resonate the most with their product formulation. The ‘party snack’ need was not only validated but received amazing endorsement and ideas from consumers!
Lead
Four major concepts were identified and grown throughout the ideation (weak signal amplified). Subsequent brandDelphi sessions were then run to further prompt consumers on product content, distribution, pricing and promotion to soon allow a successful product launch. Furthermore, the initiative lead to the development of an ‘always on’ idea
databank for snack ideas (‘party snacks’, ‘on the go snacks’, etc.) that managers throughout the company can turn to anytime from anywhere in the world. For the first time, the company Snacks Group has access to a dynamic and collective memory where both customers and employees can contribute to constantly offer new product ideas.
Request Demo
to learn more
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Other ways
product development can use brandDelphi
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New product
ideas
New product features
Understand existing product features
Product line extensions
Request Demo
to learn more
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brandDelphi |
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Ideas, Ideas & Ideas
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Foresee Market Trends |
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Imagine if thousands of your
customers all gathered in one room, to provide their
ideas/opinions on how to improve your company, products,
website, business processes, etc. They share and rank
each others ideas - allowing the strongest to rise to
the top for you to explore and act upon.
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BENEFITS
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Detect new trends and
unsatisfied or latent customer needs through the web
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Continuously connect and
exchange ideas with your
customers increasing retention and brand affinity
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Develop more successful
products, services, package designs, advertising and
websites through incorporating customer ideation into the
development cycle.
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Any Questions??
Please Call..
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If you would like to discuss Brand
Delphi with our consultants, feel free to call..
USA (NJ
Office)
Mr. Hemen Patel
(201)-617-9889
Mr. Dennis Hart
(201)-210-8073
Europe (Paris
Office)
Mr. Laurent Flores
(33) 1 41 05 90 10
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