Regardless of your industry, regardless of your role within the organization, there is a shared, accelerating, global need for the fossil fuel of future success – innovation. Did you know that your website is probably one of the richest and most valuable points of contact to facilitate innovation? Over the last five years, the results CRM Metrix has delivered to Fortune 500 companies such as Kraft, Levis, P&G and others have demonstrated that branded website properties not only attract the most valuable customers, but also provide unrivalled opportunities to build relationships through collaborative ideation. 

Your customers use your products/services more than anyone. They are in a position to provide feedback that can quickly deliver an ROI. The challenge to date has been capturing and studying those concepts easily and accurately to uncover trends and reveal patterns that lead to sense-making of what would otherwise be random market signals. Beyond simply identifying those signals, brandDelphi can amplify ‘weak signals’ from forward thinking customers that represent powerful future product concepts currently under the radar and undetectable by the competition.

Clearly, the people that want to have relationships with your brand visit your website. Even more interesting is the fact that the same people are also ready and willing to share ideas, provide comments on your web properties and on how to improve your products and services. Every brand should tap into this invaluable resource to move your relationship marketing initiatives to the next level. As integrated marketing grows in importance and popularity, the brand website will become an increasingly critical inflection point to learn what customers want now and what they are thinking about for the future. 

This is just the beginning of what our revolutionary brandDelphi can do to empower your organization. brandDelphi leverages web technology to effectively streamline the traditional "Delphi" method of idea development. The brandDelphi online tool is an effective new idea generation software technology that helps identify new ideas (weak signals amplified) and insights for enhancing your company strategy at all levels. 

With this revolutionary application you can listen to and maintain a reciprocal learning environment with your employees and customers. It's in-depth interaction gives you the ability to Listen, Learn and Lead in ways you never thought possible. Using our unique iterative algorithm, employees at all levels are offered the chance to participate in an interactive problem-solving dialog. Through this process, they are exposed to and asked to comment on ideas/opinions about things and initiatives to improve to make the company better. brandDelphi will then make sure that all submitted opinions are presented to other employees for possible selection and will dynamically retain only the most promising concepts. 

All data gathered during this process is immediately pushed directly in real-time to your company through our digital reporting system within a matter of hours. As a result you can involve employees at all levels to improve and build a better working environment that will eventually lead to better product and financial performance. You will finally be able to achieve a high level of company endorsement across the board in ways that may not have been possible before. You can then count on every employee to change things for the better.
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