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A company's most powerful asset is the collective brainpower of it's customers.
With power in the marketplace shifting from sellers to buyers, enlightened sellers will need to adapt a new set of assumptions (Innovative Strategies) about what constitutes effective marketing. Furthermore, power is now shifting to
customers.
The bottom line is that since markets are changing faster than marketing, marketers need to rethink the process by which they identify, realize, communicate, deliver, converse and capture customer value. It therefore becomes mandatory to have available an 'always on' customer centric
idea/opinion
bank that marketing can turn to and scan the globe for hot, emerging consumer and marketing trends, and related new opportunities.
The brandDelphi online tool is an effective new idea generation software technology that helps identify new trends
(weak signals amplified)
and insights for enhancing your marketing strategies. This tool has proven itself with Fortune class brands in answering the following questions:
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What brand messages resonate the most with your prospects and customers? |
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Do the same messages motivate both your loyal and switching customers? |
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What services and features will help you build long lasting relationships with your best customers? |
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Which pricing, packaging, and services will maximize sales? |
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What are the key differentiating values of your brands? |
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How can you continuously differentiate your product from your competitors? |
brandDelphi leverages web technology to effectively streamline the traditional "Delphi" method of trend and opportunity prediction. The brandDelphi online tool is an effective new idea generation software technology that helps identify new trends
(weak signals amplified)
and insights for enhancing your marketing strategies.
With this revolutionary application you can listen to and maintain a reciprocal learning environment with your customers. It's in-depth interaction gives you the ability to
Listen, Learn and Lead in ways you have never thought possible.
Using our unique iterative algorithm, customers are offered the chance to participate in an interactive problem-solving dialog. Through this process, they are exposed to and asked to comment on ideas/opinions about products and services. brandDelphi will then make sure that all submitted opinions are presented to other customers for possible selection and will dynamically retain only the most promising concepts.
All data gathered during this process is immediately pushed directly in real-time to your company through our digital reporting system
within a matter of hours. As a result you can build, design, price and deliver products and services in ways that may not have been possible before for a fraction of the cost that you currently pay today.
Click to learn more on brand Delphi methodology.
Click Here To Try Participate In
'A Live brandDelphi Session'.
Click Here
To View Sample of brandDelphi Report.
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Below is an example where a Marketing Manager used
brandDelphi to Listen, Learn and Lead new marketing initiatives.
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Auto Industry
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Listen
Faced with the need to specifically adapt its local promotion campaigns across the US 50 states, a leading car manufacturer was looking for ways to quickly and economically involve both local customers/prospects as well as local dealers into the development of features and ideas of the promotion campaign that will resonate most to drive customers to
car dealers. It was decided to simultaneously launch multiple brandDelphi sessions to tap into the collective brain power to identify and develop ideas that will make the more sense across states and individually.
Learn
In a matter of a week, compared to what could have taken several weeks or months, customers and dealers across the 50 states were invited to brain storm about the actual features that will be the most relevant for their markets. Over 250 distinctive ideas were collected and helped
develop specific local promotion features that will directly meet local customers/dealers expectations and maximize effectiveness!
Lead
For the first time, the central marketing group was able to actively and simultaneously involve all dealers and customers across the country to maximize the promotional marketing campaign effectiveness. The result was not only a direct and immediate increase of the program effectiveness over past experiences but also a simple ability to actively involve people across the organization from central to local
in order to directly impact the bottom line and develop the company
culture. Since then, the manufacturer turns to brandDelphi regularly not only for its US marketing ideation needs but also
to explore and involve people (customers, marketing colleagues, and from other functions) across the globe.
Request Demo
to learn more
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Other ways
marketing professionals can use brandDelphi
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Competitive
analysis
Market entry strategies
Building customer loyalty
Sales promotion ideas
Customer acquisition strategies
Discovering unarticulated customer needs
What promotions will work
Customer acquisition ideas
Request Demo
to learn more
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| why
brandDelphi |
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Ideas, Ideas & Ideas
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Foresee Market Trends |
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Imagine if thousands of your
customers all gathered in one room, to provide their
ideas/opinions on how to improve your company, products,
website, business processes, etc. They share and rank
each others ideas - allowing the strongest to rise to
the top for you to explore and act upon.
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BENEFITS
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Detect new trends and
unsatisfied or latent customer needs through the web
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Continuously connect and
exchange ideas with your
customers increasing retention and brand affinity
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Develop more successful
products, services, package designs, advertising and
websites through incorporating customer ideation into the
development cycle.
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Any Questions??
Please Call..
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If you would like to discuss Brand
Delphi with our consultants, feel free to call..
USA (NJ
Office)
Mr. Hemen Patel
(201)-617-9889
Mr. Dennis Hart
(201)-210-8073
Europe (Paris
Office)
Mr. Laurent Flores
(33) 1 41 05 90 10
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